About Suncheeter
A Passion for Swimwear for women who don’t do bikini’s
My favourite place in the world has always been the beach - whether it was chasing waves with family and friends along the Cornish coast in the UK, exploring sandy shores across Europe, or here at home in Australia.
When I arrived in Australia as an immigrant from the UK way back in the late ‘70’s I quickly realised just how intense the Australian sun can be. Long summers by the ocean, barefoot on white sand and under a blazing sun are part of what made me feel live - but sunburn used to be an almost inevitable part of the experience too.
Fast forward to 2012, after two kids and yet more sunburn in areas I just couldn’t reach, I felt the urge to put my career in the fashion industry to good use to develop stylish swimwear options for women wanting good sun protection without sacrificing comfort or confidence.
Through conversations with sisters, friends and customers, I realised that most women navigate body changes after children, during menopause, and just as life happens. On top of this some women develop skin conditions such as Polymorphous Light Eruption (PMLE), skin, breast and other cancers and general sun damage.What we used to love, the skimpy bikini, was no longer our first choice for beachwear.
What I discovered in my research into the business was there simply wasn't swimwear options that looked great, fitted well and were designed for real women’s bodies to give comfort and support. We were over the bikini and my aim was to build that for women, with the aim of getting women back to the beach once again.
That insight really became the heart of Suncheeter. Our range focuses on practical, comfortable swimwear with just enough cover up to give confidence and freedom. Every piece is thoughtfully designed to solve issues women face in classic wearable styles that don’t go out of fashion, that offer UPF50+ sun protection, made from sustainable fabrics with eco-credentials and quality you can rely on.
Whether you’re curvy, mature, or simply want a bit more coverage, our pieces are here to give you stylish support so you can focus on fun, not fuss.
Since 2012, my mission has stayed the same:
to design swimwear for women who don’t love bikinis, swimwear that boost confidence and that gives a sense of relaxed freedom. We’re always listening to feedback - what you find tricky, what styles you love, and what would make beach days even better - let us know!!
Enjoy a life sunnier.
From the beach to you….
Kate
